Last winter, Google discussed its efforts to improve how copyright works online. They outlined four changes that they’d be implementing, including:
1. Acting on reliable copyright takedown requests within 24 hours
2. Preventing terms that are closely associated with piracy from appearing in autocomplete
3. Improving AdSense anti-piracy review
4. Experimenting to make authorized preview content more readily accessible in search results.
Today, Google discussed some of the strides it has made with these initiatives in a post on its Public Policy blog.
The company says it has built tools for making it easier for rightsholders to submit DMCA takedown requests for Google products, starting with Blogger and Web Search and that they’re being used by over a dozen content industry partners successfully, accounting for over 75% of all URLs submitted in DMCA takedowns for web search. Google also started filtering terms associated with infringement from Autocomplete.
Source: Google Gives Update on How It’s Combating Piracy | WebProNews
Well, the war on Internet piracy is now waging on search engines like Google, thanks to the entertainment industry. Just like with Internet pornography, piracy-related search terms will not be shown on Google Search's autocomplete (list of search terms that appear when typing in a keyword.) Also on Google Adwords and Adsense, sites promoting pirated materials will likely be rejected from Google Ad circulation, which has happened over a year ago with Youtube's Promoted Videos program. Plus if piracy websites are shown in Google search results, they're likely to be de-listed thanks to numerous DMCA requests Google recieves almost everyday. With that, these companies are still going up against the Web right now.
No comments:
Post a Comment