Score one for Hollywood and other intellectual property owners putting more pressure on Google to handle websites in their search engine that promote piracy online – Google is now planning to decrease the ranking of websites based on valid DMCA takedown requests on suspected infringing sites, such as file-sharing sites, and blogs, forums, and others that link to pirated materials, by changing their search algorithm.
It’s been said that YouTube may not get caught in the search algorithm change, since the site already has the Content ID system, which is still active in spotting and blocking video and audio material being used by other people.
As of this post, the RIAA and their associates are leading the copyright battle on Google search with over 800,000 links queued to be de-listed, with Microsoft coming in second with about 400,000 links. Based on Google’s Transparency report, the links to infringing sites to be removed tops over a million, with about 1,500 copyright owners leading the copyright fight. The obvious main targets in the report were mainly file-sharing networks.
This may cause legitimate websites to get caught in the mix, so take note of many trusted websites as you can.
Source: ZDNet
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